The Objective
To create a niche positioning firm by incorporating its values and ethos and create a robust brand visibility strategy which communicates the same to their internal and external stakeholders.
Methodology
Creating a robust content evaluation framework which scores every content piece on the basis of Accessibility, Findability, Readability, and Usability
Identifying the competitors / benchmarks for the firm across its multiple verticals Scoring all the content pieces created by each of the competitors, based on framework created
Interacting with all the stakeholders of the firm to understand the overall vision and positioning of the firm Benchmarking the content created by the firm against its competitiors / benchmarks Evaluating the content created by the firm against the industry best practices and highlighting the areas of improvement
Preparing a robust visibility strategy which takes into account multiple facets - Tone, Length, Elements, Frequency, Platform, Type, etc.
The questions we answered
01
What is the strategic vision of the firm, in terms of what it intends to do and how it intends to be perceived by its stakeholders?
02
What is the direction followed by the industry in terms of communicating their respective brand to their stakeholders?
03
Is the current content being created in alignment to the strategic objectives of the firm and what are the areas of improvement?
04
How can we best communicate the vision, values and ethos to our internal and external stakeholders?
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