The Objective
To conduct a need-gap analysis for the products and services in the investment landscape in India. If a need exists, to prepare a market-entry strategy to best address the needs.
Methodology
Secondary research to understand evolving investment landscape in India, along with the evolving investor preferences and the ever-growing suite of products and services
Secondary research to evaluate various competitors in the financial intermediation space; studying their USPs and business models
Researching the various financial intermediation platforms in India Evaluating the platforms on their UI, UX, user journeys, user persona-mapping and so on Identifying the best practices across the available platforms
Interactions with various intermediaries pan-India, to better understand the investors’ pulse, need of the hour and outlook on the investment landscape Identifying the niche space wherein the client can add exponential value
The questions we answered
01
Is there a white-space with regard to products / services which the client can fulfil?
02
What are the products / services that the client can offer to operate in the white-space?
03
How can the client enter the white-space and establish themselves with a strong value proposition?
04
Who are the target audience that the client should target?
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