The Objective
To create a robust sales strategy, backed by suitable marketing activities to boost the sales of their calcium supplements.
Methodology
Secondary research to understand the market for supplements and the various trends governing them globally and locally Secondary research to study the specific market for calcium supplements in India and its grown potential
Studying the players operating in the market for calcium supplements in India Understanding their brand and product positioning and the steps undertaken by them to generate product awareness and boost sales
Interactions with the pharmacists to understand why certain brands generate better sales and higher demand from both - consumers and doctors
Interactions with end users to understand their product and brand preferences Mapping user personas with the intake of supplements and conducting a need-gap analysis which can be tapped
The questions we answered
01
Which are the different types of target audience who consume calcium supplements?
02
How is the brand perceived among its stakeholders - the consumers and the suppliers?
03
How should the client communicate with each of its stakeholders, in alignment to its values and messaging?
04
What steps can be taken to boost the sales of calcium supplements, resulting in a tangible revenue impact?
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