Resources - Case Studies
Digital strategy
Website competition benchmarking & platform strategy
The Objective
Revamping their existing website to improve brand visibility and customer engagement, and providing a seamless transactional experience to the customers. Competition benchmarking of websites across BFSI to identify do’s and dont’s for the client.
Methodology
Secondary research to map all websites and narrow down the universe for the study Understanding of the client’s brand identity and positioning
Identifying 38 websites across Mutual Funds, Banks, Insurance, Broking, Wealth Management & New-age BFSI Identifying 6 additional non-BFSI websites for industry best-practices
Creating a 100-parameter framework to evaluate website on their functional aspects Ranking the 38 websites based on the 100-point framework
Primary research across a broad audience to better understand consumer preferences and to validate findings Quantitative analysis : Website traffic, backlinks, keywords etc.
The questions we answered
01
How do the selected BFSI websites rank across the 100 point framework and which are the top 6 websites that the client can consider learning from?
02
What are the industry-best practices that need to be followed by the client?
03
What are the best in class features that the client should adopt and why?
04
What should be execution roadmap for the client to create a cost efficient, engagement oriented website aligned to the brand image?
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